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Lana Burgess - Freelance writer & content strategist
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Category: Content marketing

Learning People blog growth

Brighton SEO: Killer competitor content research and strategy

April 15, 2019April 15, 2019 Lana BurgessContent marketing

Do you want to learn how to research, plan, and write killer content that outperforms your competitors? I was honoured to have the opportunity to speak on the topic of competitor content research and strategy at Brighton SEO, April 2019. Thank you to everyone who attended! It was a dream speaking to such a receptive […]

How to use content to support the buying cycle

How to use content to enhance the buying cycle

August 6, 2018August 6, 2018 Lana BurgessContent marketing

Attracting people to your site, engaging them with your brand, and converting them to customers is no mean feat. People don’t become loyal to brands overnight. To pull it off, you need marketing that’s compelling and consistent. One way to achieve this is content marketing. In this post, the second in my content marketing fundamentals […]

What is content marketing?

What is content marketing and how does it work?

March 29, 2018August 5, 2018 Lana BurgessContent marketing

In this post, the first in a series about the fundamentals of content marketing, we start at the beginning: what is content marketing and how does it work? My aim is to help small businesses owners, entrepreneurs, and marketing managers alike find straight-forward answers to their content marketing questions. Because busy people don’t have time […]

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