Do you want to learn how to research, plan, and write killer content that outperforms your competitors? I was honoured to have the opportunity to speak on the topic of competitor content research and strategy at Brighton SEO, April 2019. Thank you to everyone who attended! It was a dream speaking to such a receptive […]

Attracting people to your site, engaging them with your brand, and converting them to customers is no mean feat. People don’t become loyal to brands overnight. To pull it off, you need marketing that’s compelling and consistent. One way to achieve this is content marketing. In this post, the second in my content marketing fundamentals […]

In this post, the first in a series about the fundamentals of content marketing, we start at the beginning: what is content marketing and how does it work? My aim is to help small businesses owners, entrepreneurs, and marketing managers alike find straight-forward answers to their content marketing questions. Because busy people don’t have time […]